Gary vs Pepper:
Papa John's, Superbowl Social Takeover

Gary and Pepper have been together forever. They’ve seen Better Ingredients, Better Pizza from the start. But now, during America’s favorite showdown, these Papa John’s staples will host a showdown of their own. They’ll take over Twitter to ask the world once and for all, who’s better - Gary or Pepper?

During the game, the Gary/Pepper debate dominated Papa John's social media feed. The garlic sauce container and pepperoncini were the “talent;” they pitched themselves, shared some witty (and not-so-witty) banter, responded to fan tweets and reacted to the game all in the name of winning the crowd to their side. In the Papa Bowl, as in the Super Bowl, only one could emerge victorious...