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The Wicked Barber Shoppe:
Nivea Men

Nivea Men is setting out to disprove the deep-seated cultural belief that a good shave is all about the blade.

Leveraging their new "Software" tv spot - and in honor of National Shave Day (December 1st), we'll take this idea a step further. Maybe a few steps further.

Of course you can shave with a knife or an axe, but could you actually do it with a laptop or a credit card, or a ruler? Really? With a good sharpened and Nivea Men shaving gel, we're going to prove that you can. There's only one place such a feat could happen, and for a good cause: The Wicked Barber Shop, a one-of-a-kind pop-up experience where people can opt to lose their Movember hair with one of our unorthodox blades.